First Step...

The students of ITM have rolled up their sleeves and gotten down to work for promoting a social cause – Meals-A-Day (MAD) by HeartBites- Love at First Bite. HeartBites is an initiative under the project STREE (Smash Tradition, Rehabilitate, Educate and Empower) of Heart foundation and aims at providing employment opportunities for abused women and the less educated by teaching them to cook and run the outlets. The revenue from HeartBites would go on to provide meals to the under-privileged and orphaned children in and around Navi Mumbai.

ITM, Navi Mumbai students working towards the Meals-A-Day Plan

The founder of HeartBites, Dr. Jayakar Ellis believes that the society can only progress when the people come together , cooperate and co-exist. This thought is what has driven him to work with the poor and needy for the past 15 years and has made an impact on their lives as well. 

Dr. Ellis has been closely involved with the Navi Mumbai police to also help the victims of child abuse, sexual abuse and drug abuse. His actions have greatly led to a fall in child abuse, as evident from the numbers from the newspapers.

Now Dr. Jayakar Ellis in association with the interning students from ITM Business School would now be concentrating on the MAD campaign that would help destitute children have a full meal a day. With this project people can sponsor upto three meals a day for individuals or families who cannot afford the food. After all, education can only be effective only when there’s no worry for where the next meal would come from. 

Dr. Jayakar Ellis with the interning students

HeartBites proposes to teach the young children to join hands and help their mates through the Joy of Giving week through this MAD initiative.