And...here we go!

And we've done it!

The students of ITM Business School,Kharghar have tasted the essence of promotion through street play. They performed for the NGO Heart Foundation, whose initiative PACT (Prevention of Abuse of Children and Teens) works against drug abuse amongst children and impressionable teens. This initiative has reached over thousands of children and youth in different corporations and private schools to spread awareness about the menace.The second theme of the Street Play was wastage of food and it's impact - which is the underlying basis of another initiative - MAD (Meals A Day).

The students, on their part , chose the crowded Nerul Station at evening 6.30 P.M, which at that time filled with people returning home from work , schools or colleges. It wasn't easy to catch the attention of people rushing home, but after initial hiccups, we managed to make heads turn and notice us.The message was loud and clear - Say no to Drug Abuse and Say no to Food Wastage!

People stopped in their tracks to see what message was being conveyed. Some clapped, some looked thoughtful, while we spread the pamphlets of the NGO that showed the work they were doing, and clearly, they were listening and certainly emphasised with what we wished to do - bring about a change.

We're here to spread the message...and we've started our show!